Millions of fake Nokia batteries have flooded the Indian markets, according to a survey carried out by Futuristic Media Network. Surprisingly, some of these fakes, priced much lower than the official rates or MRP have all the security features like the hologram and the packaging intact, according to the results of the survey.
And the disturbing fact is that these fakes are being sold even in up-market malls, department stores and plush shopping markets like the Lokhandwala market in suburban Mumbai. According to Flynn Remedios, Editor – Futuristic Media Network, “We purchased about a 100-odd Nokia batteries from different parts of Mumbai city. We went to up market malls and shopping arcades as well as to remote lower-middle class residential areas. What is most alarming, is that the fakes are blatantly being sold in some of the most well-known shopping areas of the city. Further, the security hologram, the packaging and even the importers label (mentioning the date of import, name of importer and MRP, etc.) are all intact as in the original available at an official Nokia store. Even some official Nokia stores stock fakes and sell them off to unsuspecting customers. We found that the fakes rule the roost in smaller towns, semi-urban and rural areas. In rural areas, about 8 out of 10 batteries sold are fakes.”
The difference is in the price. With the telecom sector booming in India, with the number of cell phone connections increasing by five digits every day, the demand for accessories has gone up exponentially. To add to this is the lack of proper customer service centers by the manufacturers. For example in Mumbai alone there are about 600 lakh working phones in circulation, of which about 70 per cent are second-hand or pre-owned phones.
Out of the 100-odd batteries purchased by us only about 30 were genuine. About 60 batteries turned out to be fakes. In some cases, our volunteers knew what they were buying were spurious products because it was apparent from the packaging and pricing. For example, one of the most widely used Nokia battery type is the BL-5C. We found about ten different types or variants of the BL-5C battery in the market. At the bottom of the ladder was a very apparent fake priced at Rs 150. Then there was a not-so-apparent fake priced at Rs 200. The genuine or OG fake was priced at Rs 250. Even in the genuine segment, there were three variants. The genuine battery clandestinely imported by a third party and hence cheaper than the one imported by Nokia and of course the original Nokia product. The third variant is the genuine battery without any packaging. It comes only in a small plastic bag and does not have the outer packaging. This is priced marginally lower than the original battery.
Another reason is the price difference. Consider the not-so-apparent fake which sells at Rs 250 (depending from where you buy it). This battery looks exactly like the original with the hologram and packaging intact. The original battery from a Nokia dealer or Nokia store costs nothing less than Rs 500 (again depends on where you buy it – from an up market mall or a Nokia store in a remote area.)
What is very disturbing is that the fact that except for the apparent fake priced at Rs 150, even the not-so-apparent fake has all the security features on it like the hologram and even the packaging is exactly the same. We tried to contact Nokia, both on their customer service helpline as well as their Delhi office numbers, but were not able to get through to anyone senior. This apathy and callousness on part of the manufacturers is the very reason why such fakes flourish in the Indian markets. Nokia and all other manufacturers should have a hotline or helpline number prominently advertised and accessible 24×7 to all citizens. A senior company official should be available to accept such complaints and act upon them. Till then Indian customers will continue to be short-changed by the fakes which are flooding the market and dong brisk business. Or will a Consumer Court penalty upon the manufactures help?
The manufacturer and the importer (in this case Nokia India) are to blame. The pricing varies. Even an original product may have a price tag which is much higher than the price it is being sold at. The same applies to mobile phones as well. MRP price tags are much higher and as the product become older or lies on the stores for a longer time, the price falls. For example the Nokia E72 has a price tag or MRP tag of around Rs 19,999/- but is being sold in official Nokia outlets with a bill and warranty for around Rs 18,000/- This flummoxes customers who begin to feel that the price tags are non-consequential.
Filed under: Business & Finance, Business News, General News, News | Tagged: battery, BL-5C, Blackberry, E72, fake batteries, fakes, LG, look-alike, Nokia, Nokia for Business, Nokia India, Samsung, spurious goods, spurious products | Leave a comment »